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April 10 & 11, 2025
Boston

Agenda

Here's what you'll learn over a jam-packed two days of insights. Get actionable and innovative takeaways from every session that you can take back to your desk the very next day.

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Main stage
April 11
April 12
April 11
April 11
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson's opening remarks
Josh Bentley, Senior Developer Advocate, SAP
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09:15
Main stage
Do the evolution: Lessons learned from growing a platform
Jim Ray, Director of Developer Advocacy, Slack
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09:45
Main stage
Getting developer advocacy right for large enterprises
Josh Bentley, Senior Developer Advocate, SAP
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10:15
Main stage
From data to strategy: A holistic approach to building and scaling your developer program
Ziwei Chen, Senior Developer Marketing Strategist, Catchy
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10:45
Main stage
Coffee break
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11:15
Main stage
Mythbusting after a decade in DevRel
Ricky Robinett, VP of Developer Relations & Community, Cloudflare
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11:45
Main stage
Architecting developer relations for a new development platform
Jonathan LeBlanc, VP of Platform Product & Developer Experience, Tracelink
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12:15
Main stage
The road to 1.0: the importance of Developer Relations in open source software
Abby Mitchell, Developer Advocacy Lead - IBM Quantum Computing, IBM
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12:45
Main stage
Lunch
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13:45
Main stage
Fostering a culture of coaching within a development organization
Brent Mills, Director of Engineering, Developer Experience, Nursa
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14:15
Main stage
Bridging the gap: A guide to educating technical developers
Dave Katz, Principal Tech Evangelist, Amazon
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14:45
Main stage
Developer Marketing Summit - Day one digest
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15:00
Main stage
Coffee break
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15:30
Main stage
Interactive roundtable sessions - Pick your topic & collaborate
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16:15
Main stage
Panel - Integrating cross-functional community strategy
John Coghlan, Director of Developer Relations, GitLab
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17:00
Main stage
Happy hour hosted by Developer Marketing Alliance
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April 12
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Valentina Rodriguez, Principal Technical Marketing Manager, OpenShift, Red Hat
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09:15
Main stage
A day in the life of a developer: A marketing story
Valentina Rodriguez, Principal Technical Marketing Manager, OpenShift, Red Hat
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09:45
Main stage
Engaging developers from a technical vs non-technical background
Kate Clavet, Senior Technical Product Marketing Manager, Atlassian
Rizel Scarlett, Staff Developer Advocate, Block
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10:15
Main stage
Dueling Fireside Chat: Developer Marketing v. PMM - Differences, Similarities, and Partnership
Katie Gerard, Director of Product Marketing, Workhuman
Justin Fink, Head of Marketing, Machinify
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10:45
Main stage
Coffee break
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11:15
Main stage
Enable and empower: The power of developer advocacy for engaging globally distributed teams
Mirella Batista, Developer Experience & Advocacy, IBM
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11:45
Main stage
Interactive roundtable discussions - Developer marketing therapy
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12:30
Main stage
Lunch
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13:30
Main stage
Building meetups & user groups: Principles, prescriptions, & power
Steve Chen, Founder, Code and Coffee
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14:00
Main stage
Panel - Cracking the content conundrum: A technical marketing playbook
Jack Erickson, AI/ML Developer Marketing Manager, Intel
Anubhav Rao, Product Marketing Manager - DevTools & GenAI Services
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14:30
Main stage
End of summit
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