As we learn best practices from developer marketing experts across different topics like personas, messaging, and community, how do we connect the dots and ensure these areas work cohesively to drive measurable success? In this session, Catchy, the leading developer marketing agency, will take a bird’s-eye view of the Developer Program and share their approach to building data-informed developer strategies. You will walk away with an understanding of: • Program Orchestration: Understanding the core components of a Developer Program and how they together serve a seamless developer journey. • From Data to Strategy: Deriving audience insights and program performance metrics through key research methodologies and translating them into effective strategies and tactics. • The Scoop: Key learnings, insights, and examples from 13 years of experience working with clients across different industries and maturity.