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Head of Marketing
A strategic thinker interested in platform development across sectors both in product management and marketing. Currently, Justin works at Machinify as Head of Marketing. Prior, Justin worked at Klaviyo, as Head of Product Marketing. Before this, at Teamworks, a sports technology company focusing on team operations. As the Sr. Director of Platform, he helped bring a platform-strategy to all aspects of Teamworks by opening up the company's systems to integrate 3P-technologies for sports organizations around the globe. Formerly, Justin worked as a Product Marketing Manager at Facebook Reality Labs covering augmented reality. As a PMM, he worked on inbound and outbound product marketing ranging in projects focusing on product strategy, customer segmentation, etc. to building GTM tactics and launch marketing campaigns targeting 1M+ users. Prior to joining Facebook, Justin acquired his MBA from Duke's Fuqua School of Business with concentrations in "Marketing: Market Analysis & Strategy" and "Corporate Finance".
12 April 2024 10:15 - 10:45
Dueling Fireside Chat: Developer Marketing v. PMM - Differences, Similarities, and Partnership
Across all of marketing, the overlapping components ranging from day-to-day responsibilities, go-to-market management, and tactic execution are complex. Explore how developer marketing and product marketing organizations are built, roles & responsibilities are established, the level of technical acumen needed, as well as the core differences that separate the functions. Join Justin Fink, Head of Marketing for Machinify (former Dir of Developer Marketing for Klaviyo), and Katie Gerard, Head of Product Marketing for Workhuman, as they host a Q&A answering some of the most pertinent questions above.

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