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Valentina
Rodriguez
Principal Technical Marketing Manager, OpenShift
Red Hat
Valentina Rodriguez is a Principal Technical Marketing Manager at Red Hat, focusing on the developer journeys in containers and OpenShift. She specializes in building solutions and stories around developers on everything OpenShift. Before this role, she worked with high-profile customers, helping them adopt new technologies, and worked closely with developers and platform engineers. Her background is in software engineering. She built software for 15 years, working in diverse roles from Developer to Tech Lead and Architect, from retail, healthcare, financial, e-commerce, telco, and many other industries. Valentina's very passionate about technology and has been pursuing several certifications in this space, from frameworks to Kubernetes and project management. She possesses a Master's in Computer Science and is currently pursuing an MBA. She loves contributing to the community and the industry and has spoken at conferences such as O'Reilly, KubeCon, Red Hat DevNation Day, and others. Valentina has lived in LATAM and NA between four cities and three countries. She's now in NYC and has no plans on moving any time soon.
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12 April 2024 09:15 - 09:45
A day in the life of a developer: A marketing story
Understanding personas is critical when creating a marketing story. Developers are one of the key personas in many products that not only play different roles from decision makers to influencers but can determine the adoption of your product. Understanding their challenges and motivations is critical to build solutions around them. Valentina will illustrate diverse developer roles and their main activities, interactions, and more. She will connect these stories back to the product and marketing mindset. - Developer roles and groups - Review different use cases - Real stories from failures to success adoption - Connect with the Developer persona - Build successful marketing stories
12 April 2024 09:00 - 09:15
Chairperson opening remarks
Welcome to day two of Developer Marketing Summit Boston!

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