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Jack
Erickson
AI/ML Developer Marketing Manager
Intel
Jack is a software product marketing and product management leader with an MBA and 20-year track record of introducing and growing revenues across a variety of products and market situations. His strengths include: • Market/competitive analysis and strategic planning • Go-to-market planning and execution • Creating and delivering compelling customer and keynote presentations • Working with technical as well as executive-level staff • Content creation that establishes worldwide thought leadership • Gaining customer insight to drive product requirement documents and roadmaps • Cross-product solutions definition and marketing
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12 April 2024 14:00 - 14:30
Panel - Cracking the content conundrum: A technical marketing playbook
Whether it's through documentation, webinars or product demos, technical content is essential for both engaging, onboarding & retaining your developer audience. Uncover strategies to navigate the dynamic landscape of technical communication, from deciphering complex code narratives to creating engaging, informative content that resonates with developers. Our expert panelists will share insights on: - Striking the right balance between depth and accessibility - Exploring channels that amplify technical content impact - Crafting narratives that captivate diverse audiences Gain a playbook of actionable tactics to enhance your technical marketing endeavors, empowering you to crack the content conundrum and elevate your brand's resonance within the developer community.

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