Sonia
Mehta
Divisional VP & Director of Product Marketing
Twilio
Sonia is a seasoned Product Marketing leader and builder with 15+ years in global, customer-facing roles including product marketing, go-to-market, partner marketing, product strategy, and monetization/revenue growth for B2B and B2B2C SaaS/enterprise software companies including Twilio Segment, Microsoft, VMware, and Informatica. Segment was acquired by Twilio for $3.2B in 2020. She believes it is important to do what you love, stay hungry, and take intelligent risks. This has led her to scale and build high performant teams, programs, products, and working on dynamic and cross-functional teams.
04 September 2023 15:45 - 16:15
Fireside chat - Tips and tricks for collaboration with your engineering teams
Siloed teams? Not anymore. This fireside chat ignites a conversation on fostering powerful collaboration between developer engagement teams and product/engineering teams. We'll hear from experts who've cracked the code on aligning goals, fostering communication, and creating a unified front that empowers developers. Learn how to bridge the gap, spark innovation, and propel your business to new heights. Key takeaways: •Break Down the Silos: Discover strategies to dismantle communication barriers and establish open channels between DevRel/Marketing and Product/Engineering. •Align for Impact: Learn how to set goals and develop a cohesive strategy that prioritizes developer needs and drives business success. •Speak the Same Language: Explore tactics to bridge the technical and marketing divide, fostering mutual understanding and ensuring messaging resonates with developers.