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September 10, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

Agenda

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An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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September 4
September 5
September 4
September 4
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Developer engagement in the era of AI
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09:45
Main stage
Building a developer community from scratch
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10:15
Main stage
From data to strategy: A holistic approach to building and scaling your developer program
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10:45
Main stage
Coffee break
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11:15
Main stage
Uniting developer marketing and developer relations for peak engagement
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11:45
Main stage
Panel discussion: Leveraging hackathons to reach different developer segments
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12:30
Main stage
Lunch break
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13:30
Main stage
Why should Developers believe you? A discussion on reaching technical decision makers.
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14:00
Main stage
Making the switch from SaaS to PaaS for enhanced developer experiences
Ike Bennion, Vice President of Alpine Platform & Platform Marketing, Visier
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14:30
Main stage
Roundtable discussions - The evolving front of developer marketing: Career deep dive
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15:45
Main stage
Fireside chat - Tips and tricks for collaboration with your engineering teams
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16:15
Main stage
Leveraging developer relations to create a product category
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16:45
Main stage
Closing remarks
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17:00
Main stage
Happy hour hosted by Developer Marketing Alliance
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September 5
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Developer-first marketing: Shaping executives' perspectives for success
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09:45
Main stage
Interactive session - Cast your votes on the conversation
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10:30
Main stage
How NOT to Market to Developers: Lessons from the Trenches
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11:00
Main stage
Coffee break
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11:30
Main stage
Panel discussion: Quick hacks (pun intended) for engaging your developer audience
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12:15
Main stage
Building and rebuilding trust in developer communities
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12:45
Main stage
Lunch break
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13:45
Main stage
The most important lessons I've learned in 10+ years of DevRel
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14:15
Main stage
Fireside chat: Building a developer marketing team: Foundations, strategies, and roadmaps
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14:45
Main stage
Why DevX teams should model their culture after open source
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15:15
Main stage
3x sales & 14K monthly visitors: A case study of a simple SEO framework at a series A developer tool startup
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