Leandro
Margulis
VP of Product
Prove
Leandro Margulis is an entrepreneurial leader with strong product, developer and business development experience used to launch new products and business operations; Leandro is currently the VP of Experience products at Prove, focused on developer experience. He previously ran the Maps APIs business at TomTom and has been a contributing author to the developer marketing + relations ultimate guide. Leandro sits at the intersection between business and product, thinking creatively about product and partnerships to fulfill the customer's use case. Leandro is the customer's advocate internally and the company's advocate externally. Emphatic and creative leader. He is a Yale MBA and former Big 4 management consultant. His latest accomplishments include: • Top business development performer closing deals from $2 million to $14 million • Former founder & CEO of start-up in the tech / RFID space; received patent for invention • Wrote an article on effective networking (below) which got thousands of views and republications. • Then got featured on hispanic executive magazine • Speaker at TechCrunch Disrupt in San Francisco, California • Contributing author to the "Developer Marketing + Relations : The Essential Guide" Published by SlashData. Wrote the chapter on "Building an Inclusive Developer Community" • Being part of the acquisition negotiations of UnifyID by Prove, and successful post acquisition integration afterwards.
21 September 2023 12:00 - 12:45
Panel discussion: Making data-backed investment decisions to power Developer driven growth
In this session we will explore how developer marketing and program planning across different company types implement data-backed decision-making to drive the growth of their programs and audiences. While digging into the topic, we will uncover: - How should organisations justify investments towards developer engagement, support, or improving satisfaction? - How to look at Developer Lifetime Value within your organisation - The value of an onboarded developer from the perspective of different industry verticals