An audience-obsessed marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Microsoft, Google, Amazon, and JPMorgan Chase, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. A first-generation Hispanic American, Gary is a member of the Latino business leadership group The Alumni Society and holds a master’s degree in integrated marketing communication from Northwestern University.