Hackathons have long been a powerful tool to engage the developer community, but did you know they can be finetuned to successfully reach targeted developer segments? Join a panel of seasoned hackathon planners as they unveil proven strategies for structuring and marketing hackathons for distinct audiences, including AI developers, enterprise developers, Independent Software Vendors (ISVs), and strategic corporate partners. Learn how to design events that attract both newcomers and industry veterans, drive innovation within your ecosystem, and achieve strategic developer engagement goals.