Name: Christie Kristensen | Speaker | Developer Marketing Summit | San Francisco 2023
Start: 2024-09-04T07:00:00.000Z
End: 2024-09-05T07:00:00.000Z
Location: San Francisco Marriott Marquis

Speakers Agenda Why Attend?Venue Partners Request to Partner

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Christie

Kristensen

VP of Global Developer Strategy & Business Enablement

Mastercard

Christie H.Kristensen is an experiences API marketing and growth leader and has a track record of how to successfully do more business through APIs. She is passionate about data intelligence, behavioural analysis and performance marketing which drives impact. Christie was the former CMO at one of the leading European open banking aggregators, aiia, which got acquired by Mastercard in late 2021 and in September 2022 recruited to lead global DevRel. In the very short time, her DevRel team has increased website traffic by 40% and impacted API adoption.

21 September 2023 12:00 - 12:45

Panel discussion: Making data-backed investment decisions to power Developer driven growth

In this session we will explore how developer marketing and program planning across different company types implement data-backed decision-making to drive the growth of their programs and audiences. While digging into the topic, we will uncover: - How should organisations justify investments towards developer engagement, support, or improving satisfaction? - How to look at Developer Lifetime Value within your organisation - The value of an onboarded developer from the perspective of different industry verticals

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