Chris Apaliski is a Vice President of Product Marketing for JP Morgan Payments, and his primary focus is on developers. Over the past 15 years, he has held roles in paid and organic social, product marketing, and digital strategy for mid-market and enterprise level clients. He is also a former adjunct professor at The University of North Texas, teaching Strategic Social Media for Corporate Communications. While advocating for developer marketing, Chris collaborates closely with other leaders across digital channels, using data to guide solutions that bring valuable messaging to his target audience. Much like real life, he understands that we are inspired by meaningful interactions beyond traditional marketing banter. He holds a Bachelors of English Composition and Language from the University of North Texas and a Master’s in Marketing from The University of Texas at Dallas. In his spare time, Chris is an active and gigging musician who pursues music as a creative outlet. He also enjoys spending time with his family in Dallas, Texas and loves to pack up and visit new places with them.