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Chris
Apaliski
Vice President of Product Marketing
JPMorgan Chase & co
Chris Apaliski is a Vice President of Product Marketing for JP Morgan Payments, and his primary focus is on developers. Over the past 15 years, he has held roles in paid and organic social, product marketing, and digital strategy for mid-market and enterprise level clients. He is also a former adjunct professor at The University of North Texas, teaching Strategic Social Media for Corporate Communications. While advocating for developer marketing, Chris collaborates closely with other leaders across digital channels, using data to guide solutions that bring valuable messaging to his target audience. Much like real life, he understands that we are inspired by meaningful interactions beyond traditional marketing banter. He holds a Bachelors of English Composition and Language from the University of North Texas and a Master’s in Marketing from The University of Texas at Dallas. In his spare time, Chris is an active and gigging musician who pursues music as a creative outlet. He also enjoys spending time with his family in Dallas, Texas and loves to pack up and visit new places with them.
05 September 2023 09:15 - 09:45
Developer-first marketing: Shaping executives' perspectives for success
Explore the modern buying center, which now places emphasis on the rising influence of developers. This session will provide insights on reshaping executive perspectives and fine-tuning KPIs to harness the power of marketing in this transformative era. Gain practical knowledge to navigate the challenges of marketing in an environment where developers play a central role and take an in-depth look into how they influence purchase decisions. After this session, you'll be able to: •Recognize the nuanced dynamics of the modern buying center with a focus on developers •Identify meaningful interactions with tech decision makers on non-traditional platforms at various stages of the marketing funnel •Learn how to realign KPIs to maximize the impact of marketing initiatives in a developer-driven environment •Educate executives on the strategic significance of targeting and engaging the developer segment •Implement strategies to reshape executive perceptions and secure buy-in for marketing initiatives

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