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September 04 & 05, 2024
San Francisco Marriott Marquis
780 Mission Street
San Francisco

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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September 4
September 5
September 4
September 4
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Effective & efficient developer events
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09:45
Main stage
Meet developers where they are: How to grow awareness and relationships through communities
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10:15
Main stage
Panel discussion: How AI is changing the world of hackathons
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11:00
Main stage
Coffee break
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11:30
Main stage
In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
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12:00
Main stage
Panel discussion: Making data-backed investment decisions to power Developer driven growth
Moschoula Kramvousanou, CEO & Head of Client Relations, SlashData
Christina Voskoglou, VP of Research and Product Innovation, SlashData
Leandro Margulis, VP of Product, Prove
Christie Kristensen, VP of Global Developer Strategy & Business Enablement, Mastercard
Mithun Dhar, VP and GM - Developer Products and Programs Business Unit, Red Hat
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12:45
Main stage
Lunch break
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13:45
Main stage
Cultivating community through developer customer champions
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14:15
Main stage
Creating meaningful and sustainable relationships with developers
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14:45
Main stage
Roundtable discussion: Developer marketing metrics and how to use them effectively
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15:30
Main stage
Coffee break
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16:00
Main stage
Up and to the Right: The Surprising Science Driving Developer Program Growth
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16:30
Main stage
How to lead a successful messaging workshop for developer products
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17:00
Main stage
Closing remarks
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17:30
Main stage
Happy hour hosted by Developer Marketing Alliance
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September 5
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
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09:45
Main stage
Roundtable discussion: Developing a content strategy that resonates with developers
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10:30
Main stage
Mastering Technical Competitive Analysis and Strategic Positioning
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11:00
Main stage
Coffee break
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11:30
Main stage
Fireside chat - Transforming developer engagement through effective segmentation strategies
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12:00
Main stage
Panel discussion: Developer content strategies that work (and scale)
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12:45
Main stage
Lunch break
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13:45
Main stage
Panel discussion: Decoding developers - A developer persona playbook
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14:15
Main stage
Fireside Chat: The future of developer marketing - Trends and predictions
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14:45
Main stage
Closing remarks
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